“Dentsu Inc.’s Approach to Leveraging the ‘Future’ to Drive New Growth” – Do! Solutions Webinar on October 29

Do! Solutions, a problem-solving marketing information site operated by Dentsu Inc., is recruiting participants for a webinar to be held on Thursday, October 29, titled “Utilizing the ‘Future’ the Dentsu Way to Create New Growth: Exploring and Visualizing Growth Opportunities Through Over 100 ‘Signs of Change’ and AI.”

The future is not something to be predicted—it is something to be created. Just as today’s society and people’s lives have been shaped by various corporate initiatives, the future will also change depending on what companies do. As the domestic market matures, achieving sustainable growth requires envisioning the future we wish to create and leveraging change in our business operations. However, if we remain trapped within existing frameworks, we tend to narrow our possibilities by thinking, “This is impossible for our company” or “This is not within our area of expertise.”

In this webinar, we will focus on the exploration of possibilities—the starting point of Dentsu Inc.’s future planning process—and introduce our practical approach. Using the “Future Finder,” which identifies future changes by analyzing over 100 themes related to society and people’s lives, we explore new business opportunities and needs by combining these themes with our company’s assets and people’s desires. Furthermore, we utilize AI agents to evaluate promising areas and concretize future changes in people’s lives.

[Overview]
Date and Time: ① October 29 (Thu) 2:00 PM – 3:00 PM (Live Stream) ② November 4 (Wed) 2:00 PM – 3:00 PM (Replay)
Cost: Free
Format: Zoom Webinar
Registration Deadline: ① Monday, October 26, 5:30 PM; ② Sunday, November 1, 5:30 PM
Capacity: First 500 registrants

■ Clickhere for registration and seminar details

[Program]
Part 1
The Necessity of “Exploration” to Break Through a Stalemate
~The Future Cannot Deny Possibilities = Pure “Exploration” Is Possible~
Precisely because we are living in an era where what we take for granted is changing, it is essential to broadly explore markets and futures where your company’s strengths can be leveraged, and to “choose” with confidence. Here, we will explain the meaning of “exploration”—using AI to comprehensively identify and take stock of diverse possibilities beyond preconceptions—as well as the value of divergence and convergence.

Part 2:
—Taking Stock of Future Changes and Turning Them into Opportunities
~ Combining Changes and Exploring New Domains with the “Future Finder” ~
We explain a methodology for comprehensively cataloging macro and micro changes using the “Future Finder,” which has been updated for AI. We provide practical examples of two approaches: exploring new markets that emerge from the intersection of high-profile themes such as “global warming” and “AI,” and identifying business opportunities by combining these themes with the company’s own assets.

Part 3:
—Creating a Win-Win-Win Future for Businesses, Society, and People Through AI
~Expert Agents That Identify Domain-Specific Challenges and Mechanisms That Visualize Future Lifestyles~
The true value of AI lies not in determining the future, but in providing the information people need to make choices with confidence. Here, we will introduce practical approaches for creating a future that brings happiness to people and society together with AI, through the use of expert agents with domain-specific knowledge and the visualization of “future lifestyles.”

Part 4: Q&A and Summary of “
”
We will address the questions and concerns submitted by participants.
*Please note that on Wednesday, November 4, this session will be a rebroadcast; therefore, we will not be accepting Q&A submissions on that day.

[Speaker Profile]
, Founder, Dentsu Inc. Future Business Innovation Lab
Kentaro Yoshida
He began using personal computers in the Showa era, created owned media during the Web 1.0 era, and later joined a telecommunications carrier.After joining Dentsu Inc., he tracked the evolution and widespread adoption of consumer technology—with a focus on telecommunications—and the resulting changes in daily life, analyzing the value brought by technology and how it transforms lifestyles. After applying his insights to the development of new products and services as well as communication planning, he established the Dentsu Group-wide organization “Future Business Innovation Lab” in 2021, where he is engaged in defining purpose based on visualizing the future and planning new business ventures.

Dentsu Inc. Marketing Consultant
Eriko Ono
She has experience in branding and communication strategies for women’s FMCG (fast-moving consumer goods), durable goods, and restaurant chains, as well as in knowledge development for global markets. As a member of the Dentsu Inc. Future Business Research Institute, she has conducted research on macro trends for the years 2040–2050 and studied consumer insights as part of the DENTSU DESIRE DESIGN project. She served as the lead developer for “Dentsu Future Finder.”

Dentsu Inc. Business Architect
Yusuke Kuribayashi
After joining the company, he gained experience in multiple marketing-related departments. Following on-the-job training at a tech startup in San Francisco, he participated in the launch of GNUS Inc., a company specializing in digital products, in 2020.After working on formulating DX strategies and supporting new business and product development for a variety of companies, he returned to Dentsu Inc. in 2024. Currently, leveraging his understanding of marketing operations and his expertise in DX and product development, he is engaged in AI transformation initiatives that provide end-to-end support—from strategy formulation to planning, implementation, and organizational adoption—in the field of AI.