“Advertising Elementary School” 20th Anniversary: Lessons for Creating the Future in Hokkaido

At this new school, established during an era of population decline, children took on the challenge of creating commercials to shape the future of their community. On July 15, 2026, a special class organized by Dentsu Inc.’s social contribution initiative, “Advertising Elementary School,” was held at Nakafurano Gakuen, a public school in Nakafurano Town, Hokkaido. The event was part of the “Hometown Commercial” program—an extension of “Advertising Elementary School,” which is celebrating its 20th anniversary this year—and was attended by 23 fifth-grade students.