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    [Children’s Perspective Lab] When we delved deeper into children’s sense of smell, we found it to be far more profound than we imagined—<br> it was a real eye-opener!
    Social issue
    2026/07/10

    [Children’s Perspective Lab] When we delved deeper into children’s sense of smell, we found it to be far more profound than we imagined— it was a real eye-opener!

    Ena Miyaura, Fumiko Ishida, Kumiko Ota, Kazunari Higashihara

    SeriesChildren's Perspective Lab Report [15/15]
    “Tsunagaru PRIDE 2026” Held—Screening of the Film “Until the Day I Call Him My Son,” Which Depicts the Daily Life of a Transgender Person
    Creative
    2026/07/08

    “Tsunagaru PRIDE 2026” Held—Screening of the Film “Until the Day I Call Him My Son,” Which Depicts the Daily Life of a Transgender Person

    Education in the AI Era: How to Cultivate “The Way of Thinking About Thinking” — Advertising Elementary School 20th Anniversary Forum
    Advertisement
    2026/07/07

    Education in the AI Era: How to Cultivate “The Way of Thinking About Thinking” — Advertising Elementary School 20th Anniversary Forum

    From consuming “results” to co-creating “processes”: The “craft-based” form of sports led by Gen Z
    Insights/Research
    2026/07/06

    From consuming “results” to co-creating “processes”: The “craft-based” form of sports led by Gen Z

    Takumi Ohtori

    SeriesThe future seen from the perspective of young people, just half a step ahead [6/6]
    The Supporters <br> ~Kyushu MaaS: Behind the Scenes of the Challenge~
    open trend modal
    Marketing
    2026/07/03

    The Supporters ~Kyushu MaaS: Behind the Scenes of the Challenge~

    Hiroshi Majima, Takuya Murakami

    Seriesdentsu BX “The Supporters” [1/1]
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    Theme Articles

    Topics
    The Supporters <br> ~Kyushu MaaS: Behind the Scenes of the Challenge~

    The Supporters ~Kyushu MaaS: Behind the Scenes of the Challenge~

    Marketing
    “Tsunagaru PRIDE 2026” Held—Screening of the Film “Until the Day I Call Him My Son,” Which Depicts the Daily Life of a Transgender Person

    “Tsunagaru PRIDE 2026” Held—Screening of the Film “Until the Day I Call Him My Son,” Which Depicts the Daily Life of a Transgender Person

    Creative
    Education in the AI Era: How to Cultivate “The Way of Thinking About Thinking” — Advertising Elementary School 20th Anniversary Forum

    Education in the AI Era: How to Cultivate “The Way of Thinking About Thinking” — Advertising Elementary School 20th Anniversary Forum

    Advertisement
    [Children’s Perspective Lab] When we delved deeper into children’s sense of smell, we found it to be far more profound than we imagined—<br> it was a real eye-opener!

    [Children’s Perspective Lab] When we delved deeper into children’s sense of smell, we found it to be far more profound than we imagined— it was a real eye-opener!

    Social issue
    What is “Practical Knowledge,” anyway?

    What is “Practical Knowledge,” anyway?

    Management/Business
    “Editorial Intelligence” Is Transforming Companies! Kobunsha Dokucho Research Institute’s “Face-to-Face” Data Strategy

    “Editorial Intelligence” Is Transforming Companies! Kobunsha Dokucho Research Institute’s “Face-to-Face” Data Strategy

    Media/Contents
    From “Watching” to “Stepping In”—The Unique Immersive Experience Pioneered by Free-Roam XR

    From “Watching” to “Stepping In”—The Unique Immersive Experience Pioneered by Free-Roam XR

    Customer Experience
    Between “Don’t Disrupt the Harmony” and “Express Your Individuality”

    Between “Don’t Disrupt the Harmony” and “Express Your Individuality”

    Idea
    Will “Attention” Change How Ads Are Evaluated?—Three Companies, Including KDDI, Explore the Potential of a New Common Metric

    Will “Attention” Change How Ads Are Evaluated?—Three Companies, Including KDDI, Explore the Potential of a New Common Metric

    Digital/Technology
    From consuming “results” to co-creating “processes”: The “craft-based” form of sports led by Gen Z

    From consuming “results” to co-creating “processes”: The “craft-based” form of sports led by Gen Z

    Insights/Research

    NewsView List

    News
    “Tsunagaru PRIDE 2026” Held—Screening of the Film “Until the Day I Call Him My Son,” Which Depicts the Daily Life of a Transgender Person
    Creative
    2026/07/08

    “Tsunagaru PRIDE 2026” Held—Screening of the Film “Until the Day I Call Him My Son,” Which Depicts the Daily Life of a Transgender Person

    On Tuesday, June 16, 2026, “Tsunagaru PRIDE 2026”*1 was held, organized by the Tsunagaru PRIDE Secretariat at Dentsu Japan. This year marks the fifth iteration of the event since its launch in 2022. The theme was “How should companies address and respond to LGBTQ+ issues?”

    Education in the AI Era: How to Cultivate “The Way of Thinking About Thinking” — Advertising Elementary School 20th Anniversary Forum
    Advertisement
    2026/07/07

    Education in the AI Era: How to Cultivate “The Way of Thinking About Thinking” — Advertising Elementary School 20th Anniversary Forum

    [Call for Ideas] “DREAM JAPAN PROJECT 2026”: Creating the Future Together with Students and Companies
    Social issue
    2026/07/01

    [Call for Ideas] “DREAM JAPAN PROJECT 2026”: Creating the Future Together with Students and Companies

    Can AI Expand Creativity? — Report on the Joint Research Presentation (The University of Tokyo AI Center and Dentsu Group)
    Marketing
    2026/06/30

    Can AI Expand Creativity? — Report on the Joint Research Presentation (The University of Tokyo AI Center and Dentsu Group)

    dentsu DEI innovations Releases the 2026–2027 Edition of the Ally Action Guide, Incorporating Findings from the “LGBTQ+ Survey 2026”
    Social issue
    2026/06/26

    dentsu DEI innovations Releases the 2026–2027 Edition of the Ally Action Guide, Incorporating Findings from the “LGBTQ+ Survey 2026”

    Seminar / EventView List

    Event
    [Call for Participants] Manufacturing Companies × Startups: Taking a Leap Forward “upCRAFT OSAKA 2026 Symposium Vol. 1” to be held on July 6
    セミナー
    Recruitment Closed
    Management/Business
    2026/06/18

    [Call for Participants] Manufacturing Companies × Startups: Taking a Leap Forward “upCRAFT OSAKA 2026 Symposium Vol. 1” to be held on July 6

    0
    [Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: “Five-Year Changes in Consumption and Desire: Insights from Consumer Research That Moves the Heart” – July 8
    セミナー
    Recruitment Closed
    Insights/Research
    2026/06/17

    [Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: “Five-Year Changes in Consumption and Desire: Insights from Consumer Research That Moves the Heart” – July 8

    0
    [Call for Participants] Dentsu Macromill Insight, Inc. × i-Style Co-hosted Webinar: “In the Age of AI and Reviews: How Are Brands and Cosmetics Chosen? — Decoding the Latest Purchasing Behaviors from Consumer Data by Generation: Gen Z, Millennials, and Older Adults —” to be held on June 24 and 25
    セミナー
    Recruitment Closed
    Marketing
    2026/06/10

    [Call for Participants] Dentsu Macromill Insight, Inc. × i-Style Co-hosted Webinar: “In the Age of AI and Reviews: How Are Brands and Cosmetics Chosen? — Decoding the Latest Purchasing Behaviors from Consumer Data by Generation: Gen Z, Millennials, and Older Adults —” to be held on June 24 and 25

    0
    [Call for Participants] Dentsu Kyushu Inc. FY2026 "Kyushu Idea School" Applications Now Being Accepted
    セミナー
    Recruitment Closed
    Creative
    2026/06/08

    [Call for Participants] Dentsu Kyushu Inc. FY2026 "Kyushu Idea School" Applications Now Being Accepted

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