Series「GO Future: Growth Officer, Speaking of the Future」

—GO Yamamoto, how do you foster business growth?

dentsu Japan (the domestic Dentsu Group) has established the role of Growth Officer (GO) to create case studies that pioneer key focus areas, and seven individuals have been selected from various fields for fiscal year 2026. In this series, we explore the perspectives and thinking of these GOs—who embody Dentsu Inc.’s vision of being a “True Integrated Growth Partner”—as they look toward the future. Featured in this installment is GO Hatsunao Yamamoto, who drives client growth and business transformation across Dentsu Japan. Spanning multiple domains—including delivering value to companies through the Dentsu Japan Strategic Client Room, AI-driven marketing and business transformation, co-creation with startups, and talent development—he explores how to combine Dentsu Japan’s diverse capabilities to drive growth. What is his current status, and what are his plans for the future?

Yamamoto Hatsunao

GO Future: Growth Officer, Speaking of the Future [5/5]

120