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Series「The Case for "Technology PR": Are There "Treasure Troves" Hidden in Your Company’s Technology Department?」

2026/08/21

Accelerate “Ambidextrous Management” Through the Internal Utilization of Technology PR

・What is Technology Public Relations? It refers to corporate communications regarding a company’s “technology,” particularly external communications. Collaboration between the technology and public relations departments to appropriately communicate the company’s technology to the outside world is of great significance in corporate management. In this series, we will examine both the management perspective and the academic perspective...

Atari Norihito

The Case for "Technology PR": Are There "Treasure Troves" Hidden in Your Company’s Technology Department? [2/2]

40% of Engineers Say They “Don’t Collaborate with PR”: Challenges and Solutions for Technical PR

Management/Business

2026/05/20

40% of Engineers Say They “Don’t Collaborate with PR”: Challenges and Solutions for Technical PR

・What is technical PR? It refers to corporate communication regarding a company’s “technology,” particularly external communications. Collaboration between the technical and PR departments to effectively communicate the company’s technology to the outside world is of critical importance in corporate management. In this series, we will explore both management perspectives and academic insights...

Atari Norihito

The Case for "Technology PR": Are There "Treasure Troves" Hidden in Your Company’s Technology Department? [1/2]

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