Series「With AI Lab: Envisioning a “Half-Step into the Future” for Consumers and AI」

“The Ultimate Dilemma” Reveals Generational Differences in “Where to Draw the Line on Entrusting Tasks to AI”

With the rapid spread of generative AI, the process consumers go through—from gathering information to making purchases—is undergoing significant changes. Dentsu Digital Inc. has established the “with AI Lab,” a research organization aimed at understanding the reality of consumer insights in the AI era and identifying signs of change. One of the lab’s activities...

Toshiki Mori

With AI Lab: Envisioning a “Half-Step into the Future” for Consumers and AI [1/1]

101