Matsubara Erika

Drawing on her experience living in France, Indonesia, the U.S., and Switzerland for over 10 years, she worked in Dentsu Inc.’s marketing division, where she was involved in developing global brand marketing strategies and overseas market entry strategies for a wide range of industries, as well as supporting foreign companies in entering the domestic market.Since 2022, she has served as Director of Dentsu Mama Lab at Dentsu Inc. Guided by the concept, “When moms smile, Japan smiles. When moms smile, the world smiles,” she has led numerous initiatives, including exploring real-world insights into families—the core of consumer behavior—and brand communication.