Fumiko Ishida

Joined Dentsu Inc. after working at a production company, as a freelance copywriter, and at an advertising agency. Recipient of numerous awards, including the Senden Kaigi Grand Prix, the TCC Newcomer Award, the ACC Journalist Award, the New York Festival, and the Spikes Asia Gold Award. Representative of the “Children’s Perspective Lab.” The Lab’s publications include the book *What If You Saw the World Through a Child’s Eyes?*, and the picture books *Let’s Become Kids!*, *Sui-chan Is Busy*, *Discovery! The Child Alien*, and *Omucchan*. She is also the mother of Ichchan, a boy with strong preferences.