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Keywords for Japan's future, by Japan experts living in Japan. [13/17]Alien Card → Residence Card → Isn't there a better one?
Looking toward 2020. And beyond. Where should Japan aim? What would be desirable? In this year, where the importance of diversity seems increasingly emphasized, I want to start by listening to diverse opinions.
Our featured guests are 15 individuals originally from overseas who now reside in Japan. From both an external and internal perspective, and through the professional lens of their respective fields, they have expressed insightful and diverse keywords through the art of calligraphy.
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The Residence Card, carried by all foreigners in Japan. You must carry it even when going to the convenience store. I believe the very existence of this card speaks volumes about Japan's current reality. It was originally called the Alien Registration Card. Alien, you know. It made me sad. The name must have been unpopular, because it was later changed to Residence Card. But even now, it still feels distant and jarring, doesn't it? What if we changed it to something like a Welcome Card? Something that makes foreigners feel glad they came to Japan! Something that also conveys to Japanese people, "Thank you for coming!" I believe that would surely create a new perception. What do you think?
About DENTSU SOKEN INC. Japan Studies Group
In preparation for 2020 and beyond, we established a research team at DENTSU SOKEN INC. dedicated to studying Japan's appeal and strengths. We aim to be a "network-based think tank," leveraging connections with people across various fields both domestically and internationally, as well as utilizing all resources within Dentsu Inc. With Dentsu Inc.'s unique approach and the teamwork to create the next form by reading the winds, we want to contribute to shaping Japan's future—a future where answers aren't easily found.
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Author
Kirillova Nadezhda
Dentsu Inc.
第７マーケティング局
Creative Director
Born in Leningrad, Soviet Union (at the time). Raised in six countries. After joining Dentsu Inc., he worked as a creative professional across various fields, overseeing a wide range of domestic and international projects. He has received numerous awards. Member of the “Active Learning: What About This?” Research Institute.
