Creative

“Tsunagaru PRIDE 2026” Held—Screening of the Film “Until the Day I Call Him My Son,” Which Depicts the Daily Life of a Transgender Person

On Tuesday, June 16, 2026, “Tsunagaru PRIDE 2026”*1 was held, organized by the Tsunagaru PRIDE Secretariat at Dentsu Japan. This year marks the fifth iteration of the event since its launch in 2022. The theme was “How should companies address and respond to LGBTQ+ issues?”

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Education in the AI Era: How to Cultivate “The Way of Thinking About Thinking” — Advertising Elementary School 20th Anniversary Forum

On June 16, 2026, DENTSU CORPORATE ONE INC. held the “Advertising Elementary School 20th Anniversary Forum.” Launched in 2006, the Advertising Elementary School has been developed as an educational program that nurtures children’s “thinking skills” and “communication skills” through the process of creating advertisements. Marking its 20th anniversary...

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Between “Don’t Disrupt the Harmony” and “Express Your Individuality”

The “Active Learning: How About This? Research Institute” is celebrating its 10th anniversary. In this series, each member will share their discoveries and the changes they’ve observed through their involvement in education in a relay column format.

Kirillova Nadezhda

Active Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [9/9]

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Behind the Scenes of the “Hakata no Shio” Sound Logo Karaoke Blockbuster Hit

“Ha-ka-ta-no-shio!” A sound logo lasting just a few seconds that everyone has heard at least once. Inspired by the “Sound Logo Karaoke AWARD” held in February 2026, this phrase became a song people actually “sing” at karaoke, sparking a huge buzz. “Sound...”

Junpei Inoue, Masahiro Yasui, Kohei Morimoto

Leveraging Business and Music in Management [3/3]

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What is Pinterest’s “4C” Creative Framework?

Using Pinterest’s official “4C” creative framework and the “Pinterest Predicts™” trend forecasting report—which boasts an 88% accuracy rate over the past six years—as our guide, we’ll uncover practical tips for putting these concepts into practice.

Anderson John, Takumi Miyagi

Pinterest's Cutting Edge: From Platform Features to Creative Tips [3/3]

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What is “DEI CARD,” a tool for learning about DEI and simulating creative thinking?

How can the creative team at Dentsu Inc. contribute to the ever-evolving field of CX (Customer Experience)? “Monthly CX” is a series of articles written by members of Dentsu Inc.’s dedicated CX division, the “CXCC” (Customer Experience Creative Center)...

Yuko Katsumata, Toru Suwa, Monthly CX Editorial Department

Monthly CX [39/39]

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Taking on the challenge of “visualizing a cat’s feelings”

In this post, we introduce Neko Lab’s first R&D initiative: the “Visualizing Cats’ Emotions Project.” Written jointly by Nakamura, the communication planner who served as project leader, and Miyashita, the leader of Neko Lab Tokyo, this article looks back on the process of trial and error.

Megumi Nakamura, Ryōsuke Miyashita

Nekobako Newsletter [5/5]

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Best Practices for Using Pinterest: Lessons from Our Original Framework

Based on the “4P📌 (Four Pins)” framework for utilizing Pinterest, we’ll explore the unique user characteristics specific to Pinterest and provide tips for effective advertising.

Shoji Uda, Kaori Kasamatsu, Yusuke Kawabata

Pinterest's Cutting Edge: From Platform Features to Creative Tips [2/3]

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Participant Report: “The ‘How About This?’ Style New Employee Training Method”

The “Active Learning: How About This?” Research Institute is celebrating its 10th anniversary. In this series, each member will share their discoveries and the changes they’ve observed through their involvement in education in a relay column format.

Tomochika Tobita

Active Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [8/9]

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A New Saga Landmark Born from Love for the Region! The Story Behind the Creation of the “Kingdom Reading Embankment”

“Ignite Your Love for the Region” is a series that explores the ambitious initiatives and underlying motivations of the “people” who love their communities, bring out their charm, and revitalize them. The first installment focuses on the collaboration project between “Kingdom” (published by Shueisha)—which has been generating significant buzz in the media and on social media—and Saga Prefecture: “Kingdom × (Running) Saga Prefecture ~Don’t Let Saga’s Fire Go Out!~”(January–September 2026), which has generated significant buzz in the media and on social media. We spoke with Masataka Ikeda of “Saga Surprise!” in the Public Relations and Public Affairs Division of Saga Prefecture’s Policy Department, as well as Creative Planners Daiki Yamada and Takafumi Nakahara from Dentsu Kyushu Inc.

Masataka Ikeda, Daiki Yamada , Takafumi Nakahara

Ignite a passion for your community [1/1]

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“Spark Your Journey”: The Vision Behind KDDI’s New Brand Message

On May 12, 2026, KDDI announced its new brand message, “Spark Your Journey.” This message represents a “promise” that KDDI makes to its customers and society. Why was this phrase chosen now? What process led to the creation of this brand message? We held a roundtable discussion with Mr. Koji Matsuda, President and CEO of KDDI; Ms. Tomoko Aizawa, Head of the Brand & Communications Division; and Mr. Takuya Isoshima, Creative Director and Copywriter at Dentsu Inc. In this article, we explore how the phrase “Spark Your Journey” came to be and the sentiments behind it, as shared by these three individuals.

Koji Matsuda, Tomoko Aizawa, Takaya Isoshima

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"2025 Creator of the Year Award" Ceremony

The Japan Advertising Agency Association (JAAA) held its annual general meeting on May 29 in Tokyo, where the award ceremony for the “2025 Creator of the Year Award,” organized by the association, took place.

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How to Create Innovative “Homes of the Future” That Defy Conventional Apartment Wisdom

Dentsu Inc.’s cross-functional creative organization, the “Future Creative Center (FCC),” is a group of over 100 people who use creativity to support the realm of future-building beyond the boundaries of advertising. In this series, under the theme of “Future × Creativity,” members of the center will discuss their future initiatives.

Shuhei Yamamoto, Yasushi Kunisaki, Ayami Iwasaki

Solving Future Challenges This Way by Future Creative Center [29/29]

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[Call for Participants] Dentsu Kyushu Inc. FY2026 "Kyushu Idea School" Applications Now Being Accepted

Dentsu Kyushu Inc. is recruiting participants for the "Kyushu Idea School," which will be held over a total of 9 days between September and November. The deadline is Monday, July 6, at 10:00 PM.

Online (その他のオンラインツール)
[2026/07/06]

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A Paradigm Shift in Education in the AI Era The Power of “Active Learning” in Tackling Questions with No Single Correct Answer

The “Active Learning: How About This?” Research Institute is celebrating its 10th anniversary. In this series, our members will share their discoveries and the changes they have observed through their involvement in education in a relay column format.

Masashi Okuma

Active Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [7/9]

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