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    Series「Information Media White Paper Special Report 2026: “The Current State of Evolving Information Trends”」

    #Content#Media#Information Media White Paper#Dentsu Inc. Media Innovation Lab
    Marketing
    2026/07/24

    So Different Even Though It’s the Same Country!? A Comparison of Media Behavior Between Local and Urban Areas

    The environment surrounding information media has changed significantly over the past decade. Driven by the widespread adoption of smartphones, the penetration of social media, the expansion of video media, and the emergence of generative AI, consumers’ information media behaviors continue to evolve at an unprecedented pace. At first glance, these changes appear to vary by region...

    Sakakibara Rie, dentsu Media Innovation Lab

    SeriesInformation Media White Paper Special Report 2026: “The Current State of Evolving Information Trends” [3/3]
    Generative AI and Video Are Radically Transforming “Learning” — Media Becomes a Partner in People’s Lives —
    Insights/Research
    2026/05/25

    Generative AI and Video Are Radically Transforming “Learning” — Media Becomes a Partner in People’s Lives —

    The “Information Media White Paper” has been published in book form for 32 years. With the understanding and support of relevant companies and organizations, and with the aim of contributing broadly to the development of the media industry, we have now released it as the “Information Media White Paper 2026” on Dentsu Inc.’s website....

    Hasegawa So, dentsu Media Innovation Lab

    SeriesInformation Media White Paper Special Report 2026: “The Current State of Evolving Information Trends” [2/3]
    What Is Happening in the Information Space Right Now? — Current Status and Challenges Viewed from the Perspective of Consumers
    Insights/Research
    2026/05/21

    What Is Happening in the Information Space Right Now? — Current Status and Challenges Viewed from the Perspective of Consumers

    For 32 years, the “Information Media White Paper” has been published in book form. With the understanding and support of relevant companies and organizations, and with the aim of contributing to the broader development of the media industry, we have now released the “Information Media White Paper 2026” on Dentsu Inc.’s website. ...

    Mariko Morishita, dentsu Media Innovation Lab

    SeriesInformation Media White Paper Special Report 2026: “The Current State of Evolving Information Trends” [1/3]

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