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    Series「Ignite a passion for your community」

    #Content#Regional Branding#Regional revitalization
    Marketing
    2026/10/07

    Putting Local “People” in the Spotlight: A Closer Look at the “Magnet Concept” Paving the Way for Tomakomai City’s Future

    “Ignite Your Love for the Region” is a series that explores the ambitious initiatives and underlying passions of the “people” who love their communities, bring out their unique charms, and revitalize them. For the second installment, we spoke with Masahiko Nishikawa of the City Promotion Division, Policy Promotion Office, General Policy Department, Tomakomai City; Mitsuki Masuda of Dentsu Hokkaido Inc.’s Future Creative Center Hokkaido (FCCH); and Seiichi Masuhara and Takaaki Koshiba of Dentsu Inc.’s Future Creative Center (FCC) about the initiative that gave rise to the “Magnet Concept” in Tomakomai City, Hokkaido.

    Masahiko Nishikawa, Masuda Mitsuki, Takaaki Koshiba, Seiichi Masuhara

    SeriesIgnite a passion for your community [2/2]
    A New Saga Landmark Born from Love for the Region! The Story Behind the Creation of the “Kingdom Reading Embankment”
    Marketing
    2026/06/19

    A New Saga Landmark Born from Love for the Region! The Story Behind the Creation of the “Kingdom Reading Embankment”

    “Ignite Your Love for the Region” is a series that explores the ambitious initiatives and underlying motivations of the “people” who love their communities, bring out their charm, and revitalize them. The first installment focuses on the collaboration project between “Kingdom” (published by Shueisha)—which has been generating significant buzz in the media and on social media—and Saga Prefecture: “Kingdom × (Running) Saga Prefecture ~Don’t Let Saga’s Fire Go Out!~”(January–September 2026), which has generated significant buzz in the media and on social media. We spoke with Masataka Ikeda of “Saga Surprise!” in the Public Relations and Public Affairs Division of Saga Prefecture’s Policy Department, as well as Creative Planners Daiki Yamada and Takafumi Nakahara from Dentsu Kyushu Inc.

    Masataka Ikeda, Daiki Yamada , Takafumi Nakahara

    SeriesIgnite a passion for your community [1/2]

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