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Series「The Six Value Pillars of Newspaper Media—Demonstrating “ANCHOR,” Which Generates Empathy, Dialogue, and Outreach」

2026/08/26

ANCHOR Survey Reveals New Value of Newspaper Ads Integrated with Social Media

Now that the diversification of media has significantly changed how consumers obtain information, what value and role do newspapers play? With this question in mind, Dentsu Inc. conducted the “Survey on the Value of Newspaper Media” (hereinafter referred to as the ANCHOR Survey). A key feature of this survey is that it focuses on “newspapers (in print)”...

Hitoshi Saito, Masahiro Nakano, Yuichi Koyasu

The Six Value Pillars of Newspaper Media—Demonstrating “ANCHOR,” Which Generates Empathy, Dialogue, and Outreach [2/2]

Understanding the Current State of Newspapers Through the “Newspaper Media Value Survey”

Marketing

2026/07/22

Understanding the Current State of Newspapers Through the “Newspaper Media Value Survey”

In recent years, newspaper advertising has faced not only changes in the media environment—such as “shrinking reach” and “an aging readership”—but is also frequently perceived as “difficult to quantify in terms of effectiveness” when compared to online media. Therefore, to fully convey the inherent value of newspapers...

Yuichi Koyasu

The Six Value Pillars of Newspaper Media—Demonstrating “ANCHOR,” Which Generates Empathy, Dialogue, and Outreach [1/2]

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